We were fortunate enough to partner with ESPN and the undefeated to create a black history spot that had aimed to do one thing- To remind people that black history is more than what historians refer to.
Black history is being made in real time and every time you look up, there's a new wave of people leading the way and inspiring the next.
in the end it was a rewarding project that showed how black sports and culture continue to write history with every. single. blink.
Agency: Arts & Letters Co.
creative Directors: Molly Jamison & NJ placentra
Editors: Ryan Quinn & shannon Lowe
producer: Jasmyn Barr
Copywriter/vo: Michelle turpin
Art Director: Carlos Estrada